A Website Analysis of Creatify and InVideo
Two AI video platforms in the same category, pursuing opposite customers. A side-by-side teardown of homepages, CTAs, traffic sources, and what each site reveals about who it is really for.
Notes from a student building things that matter.
Thinking out loud about startups and marketing, the philosophy of new tech, and everything else worth writing about.
Same Market, Different Bets: Inside Three AI Ad Creative Companies
A hands-on competitive analysis of Creatify, InVideo AI, and AdCreative.ai — three ad creative companies that share a market map but almost nothing else.
How Gap Won the 2025 Denim Wars
A breakdown of the Gap × KATSEYE campaign, why it outperformed American Eagle's Sydney Sweeney push, and what it reveals about marketing in the era of cultural participation.
Why I'm Building BigScholars: The First Scholarship Partnership Business
Millions of students worldwide turn to scholarship directories to find scholarships. Yet, over $100M+ in scholarships go unclaimed every year. Here's why I'm building BigScholars to solve this problem.